1. They make links more manageable
No, not all of the web's links are that messy. However, many links are long and wordy for SEO reasons.
SEO, or computer program optimization, is about ranking higher in Google,
and one in all the factors Google and other search engines consider are keywords within the URL.
This creates a conundrum for the user - the URLs help describe the content,
but are lengthy and don't seem to be easy to share on emails, web pages,
and particularly social media services like Facebook and Twitter.
2. They can track and compile click data
One of the explanations that OWE URL has received such a lot attention lately is
due to the great data OWE URL provides within the type of live click data, geographic location,
the webpage the link where the link was clicked, and more. this sort of data is invaluable to webmasters and firms
- it shows where customers are coming from, after they are coming, and what interests them.
This type of knowledge helps companies develop better products and webmasters produce more targeted content.
Detailed information makes the economy more efficient.
3. They can be transformed into social media services
There was an honest piece on GigaOM that discussed how OWE URL could launch its own version of Digg.
it's clear that the info that URL shorteners can accumulate, let alone the increase of short URL sharing on Twitter and other websites,
could amount to some innovative social media services that display popular links, rank domains,
and act as a filter or aggregate of social media content.
URL shorteners, in their own way, work as aggregates of knowledge.
this will cause some useful mashups and innovations in how people share and digest content.
4. They can provide users useful features
A new URL shortener, OWE URL, caught my eye. it is a little more complicated than other URL shorteners,
but once you observe an actual page via Pagetweet, it provides a useful interface for sharing via social media,
seeing the amount of views, and more. Because it is so easy for companies to enter this space,
innovations are constantly being made that improve the user experience.
They will follow links which will provide features,
or just choose ones with only the required functionality to urge them to an internet page. beat all though,
URL shorteners can improve the browsing experience.
5. They promote sharing
while a full URL may not even include an evidence.
Even more important is that the rise of mobile smartphones, texting, and mobile Internet - it's miles easier to text during a short URL than an extended one.
As Twitter, social media, and mobile Internet become more popular, the requirement to create sharing website easier will increase.
Shorter URLs have become more and more integral to it cause.
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